In the latest installment of Chrysler's $75-million advertising campaign to promote its employee-pricing program, former Chrysler Chairman Lee Iacocca and hip-hop icon Snoop Dogg link up in a new TV spot that debuts on Saturday.The Iacocca ads have not had a lot of positive response from what I've seen, at least within the advertising community.
The two get together on a golf course to pitch the automaker's Employee Pricing Plus program, which gives customers the same prices available to Chrysler Group employees along with up to $3,500 cash back on nearly all remaining 2005 vehicles."
Tags: Snoop Dogg, Lee Iacocca, Chrysler
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