Muscle cars making a comeback

Excellent article, "Muscle cars make a comeback" by Neal E. Boudette / The Wall Street Journal

The American auto industry is trying to muscle its way out of the doldrums.

Three decades after the heyday of muscle cars _ raw, powerful vehicles such as the Ford Mustang and Pontiac GTO that helped define freedom-of-the-road independence for a generation _ some newly redesigned versions are emerging as strong sellers. Ford Motor Co. is selling about 18,000 Mustangs a month, as many as its factory can produce, and says demand is greater than expected.

In coming weeks it will face a new challenger, the Dodge Charger, from DaimlerChrysler AG's Chrysler Group, which is hitting showrooms this month and is a remake of a vehicle that last rolled off assembly lines more than 25 years ago. The Mustang and GTO have both been on the market since last year.

The stakes are high for Detroit's Big Three auto makers, which are having trouble finding new designs that connect with buyers. At Ford, the Mustang is one of its few big hits among several new passenger cars that were supposed the help the company regain market share.

Despite a few successes like the Mustang and the top-selling new Chrysler 300 sedan, Detroit's auto makers have mostly had trouble getting buyers interested in their new designs. Ford already has started reworking the look of its Ford Five Hundred, a rival to the Chrysler 300, less than a year after its launch in hopes of boosting sales. GM's Buick division has piled up a big inventory of LaCrosse sedans, an all-new model that was supposed to turn around the brand's dowdy image.

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