Friday, December 15, 2006

Chrysler offering millions to dealers and consumers to move 2006 inventory

This looks like a good time to take a serious look at a new 300C.
Source: [The Detroit News]
300c_srt8_vs_bmw_m5Chrysler has put into effect two campaigns that it hopes will start clearing out the lots of last year’s inventory. The first is aimed at the dealers themselves and involves about $500 million in dealer cash incentives to sell 2006 models. Dealers will earn an additional $2,500 to $7,000 for every 2006 model they sell. The easiest to sell models like the Dodge Charger and Chrysler 300 will earn dealers $2,500 unit per unit, while the tough sell trucks and SUVs like the Ram pickup and Durango will fetch a hard-earned $7,000 per unit. Consumers will be happy to know that on average Chrysler passes 85% of that money on to consumers The coupon mailing is the largest ever sent about Chrysler, and while the dealer cash is not being advertised to the public, you heard it here that these double discounts are in effect and now might be the best time to pick up that 300C you’ve had your eye on.

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