Wednesday, January 16, 2008

Which Ethnic Group Prefers Chrysler 300 ?

Now for something completely different: researchers have been working hard to figure out why we buy what kinds of vehicle people are attracted to. According to a study from Strategic Vision published at "PR-inside" titled "Why Are African Americans Five Times More Likely to Purchase a Chrysler 300 Than Other Ethnic Groups? '' It's in their vehicle DNA,'' says Strategic Vision

Driver's desires, needs and attribute priorities are called the customer's vehicle DNA," according to Alexander Edwards, Strategic Vision President of Automotive. "When you understand the emotional payoff delivered by each vehicle attribute measured against the customer's vehicle DNA, you will know why an African American views the Chrysler 300 as a vehicle of choice Differences that clearly stand out with African Americans are greater desires for success and the ability to show it. African Americans are much more likely to advocate vehicles that express their individuality and success to family and friends. Latinos have a greater concern for the impact on the environment while also exhibiting a greater desire to experience exhilarating driving and performance than others. Asian Americans have stronger demands for a balanced, complete vehicle performance and style that matches their lives. read more

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